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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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Dossier: Volume 3.2, 2012

Quantifying Google’s CPC Decline: Don’t Blame Mobile, Making the Most of Site Search, Facebook Ads Primer: The Latest Basics, SEO for Large eCommerce Sites, PPC Performance Troubleshooting Made Easy
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Digital Marketing Report for Q1, 2012

Released on April 11, 2012 the Digital Marketing Report for Q1, 2012 highlights a 30% Y/Y increase in paid search spend, a 36% Y/Y increase in clicks, and reports on the growing rise of “Not Provided” search queries, now accounting for 21% of Google organic search traffic. DOWNLOAD REPORT »
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Dossier: Volume 3.1, 2012

Integrated Search Marketing, Understanding the Value of a Social Media Fab, Spending Wisely and Generating Lift via Display Advertising, Google Dynamic Search Ads are Here, a Look at 3 Types of Online Tracking, PPC to Phone Tracking, Paid Search Conversion by Position.
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Digital Marketing Report for Q4, 2011

Released on January 17, 2012 the Digital Marketing Report for Q4, 2011 highlights a 31% Y/Y increase in paid search spend, a 25.9% Y/Y increase in CTR, and discusses the impact of Google’s Panda algorithm, and the emergence of Social Media as a factor in natural search rankings. DOWNLOAD REPORT »
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Dossier: Volume 2.3, 2011

Paid Search Tactics for the Holidays, Prepping for Holiday SEO, 24 Top Paid Search Metrics Explained, Mobile Traffic Patterns in Paid Search, Building the Business case for Advanced Marketing (written by Jim Novo), The Private Sale in Online Travel Distribution, Google Interview RKG about PLAs, Introducing Ad
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Dossier: Volume 2.2, 2011

Why Your Search Agency will Manage Your Display Program, RKG Research: Attribution Managment in Action, Introducing John Shea, former Googler and RKG’s VP of Strategic Accounts, Finding Value in the Google Search Network, SEM 101, 5 Tips for Product Feeds and CSEs, Facebook 101: Key Strategies and Metrics, Is
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Dossier: Volume 2.1, 2011

Trending Now: E-Commerce and SEO, Marketing on Facebook, Why Cheap Hotels Aren’t Cheap, Breaking Down the Google Search Results Page, The Four Principles of Highly Persuasive Websites, Bringing Them Back: A Primer on Retargeting, Structuring a Sound Online Marketing RFP.
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Dossier: Volume 1.2 2010

Google Bid Simulator and Broad Match Modifiers, 5 PPC Lessons for the Holidays, Mobile: A Work Still Very Much in Progress, Multichannel Attribution: The Results are in, What it Takes to be an RKG Analyst.