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Latest Posts

This is Connected

As we continue to evolve our interactions in the digital world, the life of webinars and the expectation around new content formats is now requiring new energy.

Adobe Journey Optimizer: what does it mean for customer experience transformation?

This week, Adobe announced their new Adobe Experience Cloud application – Adobe Journey Optimizer. As a Platinum Partner in the Adobe Solution Partner Program, Merkle has been tightly involved in the development process of this technology over the last six months via Adobe’s Private Alpha and Beta Programmes. Together with our partners at Signify and other organisations, we have provided knowledge-sharing, analysis and requests for new features to make this the leading customer experience management solution.

Running YouTube On A Budget

In this blog, we explore how best to run YouTube on a budget by focusing on:

Appeal To New Users And Reconnect With Old By Using Discovery Ads

Discovery ads are a great tool to not only reach out to new users and widen your customer base, but also to re-enagage your current customer base improving brand affinity. They can be a powerful way to step-up your marketing activity.

SA360 Auction-Time Bidding

Rolled out for Search Ads 360 (SA360) last year, auction-time bidding (ATB) combines Google Ads powerful machine-learning Smart Bidding feature with advanced SA360 conversion data, unlocking the possibility to optimise for a multitude of signals and to set a distinct bid for every auction.

Developing strategic ideas in a virtual world

The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.

Making the most of your Smart Shopping campaigns in 2021

If you’ve worked on Google Ads over the last 2 years, you’ve likely noticed Smart Shopping evolving from the lesser-known relative of manual shopping to the heart and soul of any PPC party (of which there are many, we are told).