Blog

In the first blog of this short series, we looked at the advantages of moving to the cloud, why clients were considering this a “no brainer” and what to do if you were considering the move. In this blog we will explore the technical implications, and common questions we hear from our clients as well as the strategic direction from Adobe.

Thinking of taking your marketing across the border? Facebook may be the channel for you to scale your international presence and reach key audiences in new markets. Not only is the platform able to provide you with a wealth of targeting capabilities but there is also a large scope of international features such as cross-border resources, insights to go and advanced measurement and reporting tools. Read on to learn new ways to think about your international Facebook strategy and tools available to expand your digital strategy internationally.

There are many potential pitfalls as a web analyst, find out how to steer your project around them through planning and cross-organisational planning.

There are some upcoming changes to the Adobe Identity Management System (IMS) that will be important to you if you currently have Adobe Campaign Classic installed. This short product update will provide everything you need to know ahead of these changes.

In my previous two blogs, I looked at how and why an organisation should use decision modelling to improve its ability to hyper-personalise its communications. In this last blog in the series, I will walk you through the stages involved in developing decision models.

Adobe is moving to the cloud with an Enterprise CMS. Read about the challenges and benefits of changing from on-premise or a managed service in this blog post.

Google’s recent rollout of free shopping listings is the latest update to shake up the way we run product specific marketing.

This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.