The more widespread adoption of cloud data management has constituted a genuine revolution for marketing teams across the world.

January is the month for new beginnings. Customers and businesses alike are refreshed and invigorated, motivated to make changes for the better. Identifying the successes and, perhaps more importantly, the failures from the previous year which can help shape the action plan for the next and, in the world of Digital Marketing. We tap into the mindset of some of the most common resolutions and look at how they can help shape your Digital Marketing team’s strategies for the year ahead.

So, your organisation already has Google Cloud provision – perhaps set up at enterprise-level, or by IT. Brilliant!

Over the past decade political campaigning has been completely transformed by the rise of digital advertising.

Big Data, Artificial Intelligence (AI) and Business Intelligence (BI): all big news in recent years. The common thought is that all we need is more data, super-smart data scientists and self-serve always-on dashboards and everything will miraculously fall into place. Right? Not quite.

Training toolkits. The growth mindset. Organisational learning culture. Gamification. Over the coming months, we will be taking a closer look at these topics and more as we put Learning and Development under the microscope.

The thought of proposing an overhaul to a brand’s data provision is enough to make many marketers shudder with dismay.

In their urgent hunt for improved pace and agility, more and more businesses are now set up with native cloud data platforms. This makes sense for many reasons, not least due to the greater flexibility, capability to scale, and increased analytics facilities offered by the cloud.