Blog

Abdul Wahid joined Merkle in April as a marketing executive in the in-house marketing team. In this blog, he shares his experiences of joining a new company and a new team amidst the pandemic as well as working from home without setting foot in an office and starting whilst one week into Ramadan.

In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?

In the last of this series of blogs on timing, we will look at how to develop a time-affinity model, using a next best action timetable example to illustrate how the model works. Next Best Action Timetable

Here we look at Ecommerce in GA4, and demonstrate some of the capabilities that weren’t available for Ecommerce reporting in UA

Here we look at GA4’s Data Studio integration and use it to create a dashboard that demonstrates the key differences between GA4 and Universal Analytics.

GA’s Explorations are an incredibly powerful tool in GA4, it brings together different models and techniques to build your analysis effectively.

In the second of this series of blogs, we will be exploring the impact of market timing and how this can lead to either a positive or negative customer experience. We will be illustrating this with three examples to show how timing becomes the most important factor in the customers purchasing experience.

In the previous blogs and whitepaper, we discussed the reasons that an eventual move to cloud is inevitable and also helped explain some of the terms used in cloud.