In the first blog of this short series, we looked at the advantages of moving to the cloud, why clients were considering this a “no brainer” and what to do if you were considering the move. In this blog we will explore the technical implications, and common questions we hear from our clients as well as the strategic direction from Adobe.
Thinking of taking your marketing across the border? Facebook may be the channel for you to scale your international presence and reach key audiences in new markets. Not only is the platform able to provide you with a wealth of targeting capabilities but there is also a large scope of international features such as cross-border resources, insights to go and advanced measurement and reporting tools. Read on to learn new ways to think about your international Facebook strategy and tools available to expand your digital strategy internationally.
There are some upcoming changes to the Adobe Identity Management System (IMS) that will be important to you if you currently have Adobe Campaign Classic installed. This short product update will provide everything you need to know ahead of these changes.