“Should we be using a CDP or a DMP…or both” is a question that arises often. Whilst they share similar attributes (both are based on managing customer data and designed to provide consumer insights) they each have their merits. The purpose of this article is to help standardise and differentiate between CDPs and DMPs from our experience as an expert consultancy in both technologies.

Merkle | Periscopix are now a Google Comparison Shopping Partner. Find out what this means, what we’ve learnt so far and how you can take advantage of our new platform to increase performance within your Google Shopping campaigns.

The Elite partner status granted to Merkle | Periscopix highlights our commitment as an industry leading digital marketing agency to fostering and maintaining a collaborative working relationship with Bing.

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.

Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!

The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it. This is incredibly important, an enabling opportunity to establish the right relationship with the Customer, Colleague, Company, and Community.

Senior Consultant, David Thomas, explains how companies can get closer to communicating with customers in a way that recognises their preferences.

Millennials now hold more purchasing power than any other segment. But, when you consider the fact that women control or influence as much as 85 percent of overall US spending power, the female segment has certainly earned some extra attention. Here are three tips that will help you better understand and engage this highly valuable cohort.