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Blog

Latest Posts

9 Tips for Running Remote Workshops

Remote working has quickly become our new normal, and whether it’s what you want to hear or not, it’s here to stay.
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Should I build a CDP, or buy?

An initial key question for many enterprise-level brands is whether to build a CDP from scratch, or whether to buy off the shelf to start with. Building a CDP yourself allows the creation of a bespoke platform, but this can be lengthy and expensive.
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Is GTM about to (re)-reinvent how we think about Data Collection?

GTM’s server-side container is a large shift in how you should think about your on-site data collection. With a simple upgrade path, users of the platform should begin planning out their migration from ‘classic’ front-end based tracking to getting as much of the integration completed in the server as possible. By doing so, you’ll be laying the groundwork for a more private and reliable data pipeline, as well as a site that is more performant and secure. The sources of these advantages are nuanced and technical but explored at a top level here.
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