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Latest Posts

My Merkle Experience

Abdul Wahid joined Merkle in April as a marketing executive in the in-house marketing team. In this blog, he shares his experiences of joining a new company and a new team amidst the pandemic as well as working from home without setting foot in an office and starting whilst one week into Ramadan.

Releasing value with continuous integration and delivery

In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?

How to develop a time-affinity model

In the last of this series of blogs on timing, we will look at how to develop a time-affinity model, using a next best action timetable example to illustrate how the model works. Next Best Action Timetable

How market timing can affect a customer’s decision-making framework

In the second of this series of blogs, we will be exploring the impact of market timing and how this can lead to either a positive or negative customer experience. We will be illustrating this with three examples to show how timing becomes the most important factor in the customers purchasing experience.

How to create a road map for cloud migration

In the previous blogs and whitepaper, we discussed the reasons that an eventual move to cloud is inevitable and also helped explain some of the terms used in cloud.