It is easy to evade our personal responsibilities for a plethora of reasons, but we cannot hide for long from the consequences of doing so. Inaction always catches up with us and it can often lead to demonstrable negative consequences.

Data science is an emerging sector, and it’s a bit like the Wild West where rules are still being made up. Perhaps that’s why impostor syndrome – the fear of being found out to be a fraud or feeling inadequate – is so prevalent.

Are you disillusioned with your DMP? Read our blog for four steps to maximising your DMP investment

Merkle Aquila is a data analytics company focused on extracting the maximum value from data, translating it into decisions which empower our clients to take better actions.

As more consumers shift to online shopping, our client wanted to understand whether their traditional catalogue-driven business should reduce their current investment in traditional media channels and focus more activity on digital media.

The challenge: The household energy market is fiercely competitive, and sales depend on highly targeted customer communications. Our client, an energy giant, needed to improve their outbound prospecting.

Merkle unveils how it’s leading a people-based marketing transformation by integrating their customer strategy, technology stack and organisational approach.

The insurance market revolves around the date when insurance policies come up for renewal. In order to retain customers, our client like many insurance brokers, needed to create effective marketing communications. Through the use of uplift modelling we could ensure the retention of their most valuable customers.