Blog

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.

Background:

Remote working has quickly become our new normal, and whether it’s what you want to hear or not, it’s here to stay.

An initial key question for many enterprise-level brands is whether to build a CDP from scratch, or whether to buy off the shelf to start with. Building a CDP yourself allows the creation of a bespoke platform, but this can be lengthy and expensive.

GTM’s server-side container is a large shift in how you should think about your on-site data collection. With a simple upgrade path, users of the platform should begin planning out their migration from ‘classic’ front-end based tracking to getting as much of the integration completed in the server as possible. By doing so, you’ll be laying the groundwork for a more private and reliable data pipeline, as well as a site that is more performant and secure. The sources of these advantages are nuanced and technical but explored at a top level here.

What is a learning culture and why is it important?

Curious how voice search works? Read through our guide and learn how to optimise content to rank for voice searches.

In digital marketing, the terms ‘consultancy, ‘training’ and ‘workshop’ are often used interchangeably to define working interactions between agency and client.