Blog

In today's service world, the bar is set by the most progressive brands. Their activity is frictionless, well thought-out and offers customer interactions that surprise and delight.

Searching ‘Programmatic for dummies’ will deliver you statements like ‘Programmatic is just using software to buy digital advertising’ or ‘Programmatic is the buying and selling of ads through machines’.

PWC predicts that artificial intelligence (AI) will add $16trn to the global economy by 2030, McKinsey agreeing on magnitude but putting it closer to $13trn.

Enabling personalised interactions across all channels (both online and offline) is the service we provide to add great value to organisations.

Apple Pay makes it easier for businesses to charge through their apps, cutting out the need for individuals to transfer money through their online banking platform.

We are always on the look out to recruit the best at Merkle Analytics. As our client base grows so does our team of hardworking, dedicated analysts. Over the years we have seen brilliant examples of ‘interview best practice’ but also witnessed some behaviours best avoided.

Jamie Botham of Merkle looks at the impact of monitoring and tracking performance data in sport, exercise and athletics. Most of my friends and colleagues are aware and are likely getting bored of hearing, that I am training for a half marathon and (fingers crossed) a full marathon over the coming months.

There are two types of data – structured and unstructured, says Merkle. Structured data is any data that resides in a fixed field within a record or file. Think spreadsheets or database. Unstructured data is everything else. Which do you need for better business decision making?