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Highlighted Picks

Changes to Google Shopping Campaigns with Shopping Comparison Sites

Merkle | Periscopix are now a Google Comparison Shopping Partner.

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Merkle achieves Elite Partner status with Bing

The Elite partner status granted to Merkle | Periscopix highlights our commitment as an industry leading digital marketing agency to fostering and maintaining a collaborative working relationship w

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Latest Posts

Introducing the Conscious Advertising Network

It is easy to evade our personal responsibilities for a plethora of reasons, but we cannot hide for long from the consequences of doing so. Inaction always catches up with us and it can often lead to demonstrable negative consequences.

Will the real data scientist please stand up?

Data science is an emerging sector, and it’s a bit like the Wild West where rules are still being made up. Perhaps that’s why impostor syndrome – the fear of being found out to be a fraud or feeling inadequate – is so prevalent.

Online v offline, optimising the mix

As more consumers shift to online shopping, our client wanted to understand whether their traditional catalogue-driven business should reduce their current investment in traditional media channels and focus more activity on digital media.

Making the right calls

The challenge: The household energy market is fiercely competitive, and sales depend on highly targeted customer communications. Our client, an energy giant, needed to improve their outbound prospecting.

Right action for the right customer at the right time

The insurance market revolves around the date when insurance policies come up for renewal. In order to retain customers, our client like many insurance brokers, needed to create effective marketing communications. Through the use of uplift modelling we could ensure the retention of their most valuable customers.