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Blog

Latest Posts

Is the Data Management Platform Dead?

Here, we discuss the developments that have led to the current shift from DMPs to CDPs, and provide three key actions for brands using these platforms.
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Effective collaboration is the only route to agile success

To be truly agile, an organisation needs to be able to collaborate effectively, in order to make the best decisions that account for the wider business picture. Many businesses are still organised in traditional departments: Marketing, CRM, Digital, Analytics, Finance, Commercial and so on.
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Adopting customer-centricity as a route to privacy success

This week, privacy is once again making headlines as governments around the world investigate the use of apps for contact tracing to tackle the spread of coronavirus. These headlines are focusing on the need to ensure that government apps’ purpose, transparency and security are scrutinised appropriately.
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Will Covid-19 be brand safety’s watershed moment?

In the second of a two part review into digital marketing during coronavirus, Tom Alington looks at how covid-19 may be a turning point for ad tech’s approach to brand safety.
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