Blog

Curious how voice search works? Read through our guide and learn how to optimise content to rank for voice searches.

In digital marketing, the terms ‘consultancy, ‘training’ and ‘workshop’ are often used interchangeably to define working interactions between agency and client.

Customer relationship management is no longer solely about email. It needs to understand each individual customer’s state of mind and motivations at every stage of the funnel across all digital channels, says Thomas Byrne, EVP EMEA, Merkle.

The value of superlative customer experience has become clearly apparent over the last few years. Companies that can effectively leverage their data to drive the total customer experience are making strides past their less technically-enabled competitors.

Here, we discuss the developments that have led to the current shift from DMPs to CDPs, and provide three key actions for brands using these platforms.

To be truly agile, an organisation needs to be able to collaborate effectively, in order to make the best decisions that account for the wider business picture. Many businesses are still organised in traditional departments: Marketing, CRM, Digital, Analytics, Finance, Commercial and so on.

This week, privacy is once again making headlines as governments around the world investigate the use of apps for contact tracing to tackle the spread of coronavirus. These headlines are focusing on the need to ensure that government apps’ purpose, transparency and security are scrutinised appropriately.

In the second of a two part review into digital marketing during coronavirus, Tom Alington looks at how covid-19 may be a turning point for ad tech’s approach to brand safety.