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Migrating subscribers’ pricing whilst minimising churn through intelligent use of email for News UK
Using Data to Understand the User for ZSL London Zoo
Make Optimizations, not War. Imperial War Museum’s journey through CRO.
The Surround Sound Approach for Ovo Energy
Introduction of Gmail Ads sees a 181% increase in registration conversion rates.
Delivering hyper-personalisation at scale for customers of a leading UK private bank
Making journeys joyful for LNER via a revolutionised single customer view
Data Integration, Organisational Restructuring Transforms Aviva
Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe
Biopharmaceutical Firm Develops Truly Personalized Experiences
A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.
Lifecycle and Value-Based Segmentation
Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.