Case Study - Customer Relationship Management (CRM) & Direct Marketing | EMEA | Merkle

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Highlighted Work

Implementing an operating model for Marktplaats.nl to activate individual customer profiles in real-time

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Declaring the digital high street 'o-fish-ally' open: an online growth success story

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Global retailer harnesses the power of data-driven marketing to create a more streamlined and performance-oriented organisation

Global retailer harnesses the power of data-driven marketing to create a more streamlined and performance-oriented organisation

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a pin entry pad

Strategic insourcing delivers multimillion-pound savings for major UK financial services provider

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Deploying a digital butler delivers a 49% reduction in subscriber churn for News UK

Driving subscriber experience and decreasing subscriber churn rates

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A woman in a visor and surgical face mask

Using Power BI to help Total combat the operational threat posed by COVID-19

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Establishing regional Adobe campaign capability for NOW TV sees an all-time high number of products per customer

NOW TV Ireland embraces Adobe Campaign

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Store-level sales visibility drives data-driven decisions for a leading UK retailer

Store-level sales visibility drives data-driven decisions for a leading UK retailer

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image of phone

Transforming ways of working to deliver always-on marketing for Vodafone Group

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Enabling a data-driven decisioning culture for Tesco Mobile through engaging, interactive performance measurement

Enabling a data-driven decisioning culture for Tesco Mobile through engaging, interactive performance measurement

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Migrating subscribers’ pricing whilst minimising churn through intelligent use of email for News UK

Migrating subscribers’ pricing whilst minimising churn through intelligent use of email for News UK

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ZSL Zoo image

Using Data to Understand the User for ZSL London Zoo

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Imperial War Museum image

Make Optimizations, not War. Imperial War Museum’s journey through CRO.

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The Surround Sound Approach for Ovo Energy

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