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Our Work - Customer Relationship Management (CRM) & Direct Marketing

Highlighted Work

Data Integration, Organisational Restructuring Transforms Aviva

Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe

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Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Customer Relationship Management (CRM) & Direct Marketing
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Data Integration, Organizational Restructuring Transforms Aviva

Data Integration, Organisational Restructuring Transforms Aviva

Data integration and organisational restructuring has helped to transform a 300-year-old global financial services company rooted in heritage, into a customer-led, agile organisation delivering phe

Read Case Study
Global Entertainment Company Cross-sells to Most Valuable Customers

Global Entertainment Company Cross-sells to Most Valuable Customers

We helped an international entertainment manufacturer looking to create a multi-phased set of programs that expanded and transformed their current digital marketing capabilities.

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Transforming the Digital Experience for a Global Insurance Company

Transforming the Digital Experience for a Global Insurance Company

Merkle leveraged Adobe Marketing Cloud to transform the digital experience for a global insurance company with 33 million customers in 16 countries.

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A Family Entertainment Goes from Local to International

A Family Entertainment Company Goes from Local to International

Merkle delivered a best-in class CRM solution for a family entertainment company attracting 30 million people across the globe.

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An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

An Enterprise-Wide Analytics Solution for a Multi-Billion-Dollar Global Retailer

Merkle launched an enterprise-wide analytics solution for a multi-billion-dollar, global retailer with operations in eight countries.

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Digital Data Defines Leading Computer Technology Manufacturer’s Customer Journeys

Digital Data Defines DellEMC's Customer Journeys

DellEMC is undergoing a multi-year transformation to optimize and improve customer experience.

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Best-in-Class CRM with Merkle and Adobe

Best-in-Class CRM with Adobe

We helped a global family entertainment company transition to a holistic CRM solution, enabling advanced campaign reporting and crucial business intelligence.

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

A global biopharmaceutical personalized its site UX, developing approaches to communicate and interact with patients who were interested in learning more about their condition.

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Lifecycle- and value-based segmentation for a global cruise line

Lifecycle and Value-Based Segmentation

Robust lifecycle models helped a global cruise company reduce the purchase cycle by an average of 12%.

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Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

Onboarding Emails and Lifecycle Management Increase Customers’ Lifetime Value Potential

An email program customized to first-time online purchasers helped a retail clothing brand reduce low retention rates among new buyers.

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