Case Study - Customer Strategy | EMEA | Merkle

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Highlighted Work

Currys CRM team deliver outstanding results through innovative, industry-first approach

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Tackling Travel Cliché’s with TikTok

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Building a frictionless omnichannel environment for The Entertainer

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Global retailer harnesses the power of data-driven marketing to create a more streamlined and performance-oriented organisation

Global retailer harnesses the power of data-driven marketing to create a more streamlined and performance-oriented organisation

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Deploying a digital butler delivers a 49% reduction in subscriber churn for News UK

Driving subscriber experience and decreasing subscriber churn rates

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Migrating subscribers’ pricing whilst minimising churn through intelligent use of email for News UK

Migrating subscribers’ pricing whilst minimising churn through intelligent use of email for News UK

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Using Data to Understand the User for ZSL London Zoo

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Make Optimizations, not War. Imperial War Museum’s journey through CRO.

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The Surround Sound Approach for Ovo Energy

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Introduction of Gmail Ads sees a 181% increase in registration conversion rates

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Delivering hyper-personalisation at scale for customers of a leading UK private bank

Delivering hyper-personalisation at scale for customers of a leading UK private bank

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Making journeys joyful for LNER via a revolutionised single customer view

Single customer view makes journeys personal with LNER

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Biopharmaceutical Firm Develops Truly Personalized Experiences

Biopharmaceutical Firm Develops Truly Personalized Experiences

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Lifecycle- and value-based segmentation for a global cruise line

Lifecycle and Value-Based Segmentation

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