Establishing regional Adobe campaign capability for NOW TV sees an all-time high number of products per customer
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources. Thanks to recent growth (helped by Game of Thrones success) they decided to establish their own capability and CRM strategy. Merkle implemented Adobe Campaign for NOW TV, maintains the platform and has Campaign builders embedded in the UK team. This made Merkle the natural choice to support Ireland as they established their own capabilities away from the UK.