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Merkle helps L’Oreal launch multiple brands

Challenge

With continuously expanding beauty lines, L’Oréal sought to launch multiple brands with similar commerce solutions, but create individualised, highly branded customer experiences for each. It sought to retain the old-world apothecary feel of its Kiehl’s-branded products while also observing the luxurious, refined experience of Lancôme – all under one roof. 

Approach

Optimising the Clarisonic conversion path, we designed a fluid, single-page checkout to streamline the purchase experience. Responsive email templates with dynamic content and segmentation were designed for multiple brands. A shade finder for Urban Decay guides and simplifies the selection liquid foundation.  

Results

Launched multiple brands with similar commerce solutions 

Created individualised, highly branded customer experiences for each label

Keys to success

  • L’Oréal launched Kiehl’s with us in 2011. After a successful implementation and vigilant management, L’Oréal entrusted us with three more beauty brands, all using similar commerce services.
  • Since the profitable addition of Lancôme, YSL, and Giorgio Armani, L’Oréal has entrusted Merkle with a growing number of beauty brands.

Discover how we did it. Contact us today.

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