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Merkle selected as SAP strategy leaders by The Entertainer 

Challenge

As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose Merkle as its long-term partner to assist in the strategy and implementation of SAP Commerce technology.  

Approach

The SAP Commerce solution implemented by Merkle provides the infrastructure for a content and image-rich interactive and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.

“We’ve worked with SAP for seven years, and our ecommerce business has been on a huge trajectory of upward growth since we started.”

Rob Wood

Head of Online

Results

32%

YOY increase in sales.

18%

YOY increase in site speed.

13%

YOY increase in search conversion.

Keys to success

  • Create an infrastructure that could scale to meet growing customer demand
  • Support an omnichannel environment that customers
  • Partnered with SAP to help design a strategy and solution to fit The Entertainer’s needs.

Discover how we did it. Contact us today.

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