We began working with Ted Baker to implement a reporting suite, driven by the QlikView Business Discovery solution. Due to our longstanding partnership, QlikView was the only solution Ted Baker considered. We delivered this quickly over a period of 12 weeks, from initial discussions to live deployment. We provided two different reporting flavours – Rolling Data Report (RDR), which is a simple in-store data collection report, and Reporting Studio - a more complex tool that analyses everything from customer demographics to sales and email campaigns.
The RDR works with 'TedsNewBestFriend' - a programme that incentivises sales assistants to capture customer data in store. Customers can sign up to marketing communications by completing a form. Store managers enter the data directly into the database through a web portal.
Sales assistants have sign-up targets and we provide weekly reports, pulled directly from the RDR, allowing area managers to rank the stores’ data capture performance, monitor compliance and measure new customer acquisition.
QlikView Business Discovery draws on any form of data from multiple or disparate data sources and analyses these through customised applications and dashboards. Outcomes are presented via easy to use graphical interfaces. From a Ted Baker user perspective this translates data into knowledge and customer insight.