Smart adaption to digital demands increases online sales by 175%
For 40 years, the Laurastar Group has been bringing together innovation, ambition and excellence in the care and purification of textiles and interiors. As the exclusive owner of a powerful sanitizing steam technology, Laurastar has become the world leader in the very highest quality steaming systems. With eyes for the future, they identified the need to refresh their digital strategies to meet consumers who expect a more robust digital experience and partnered with Merkle to deliver this.
Despite the majority of their sales happening in brick and mortar retailers, Laurastar has offered a strong digital presence since launching its online store in 2011. Planning forwards, they began adopting Salesforce into their digital infrastructure in 2019 - so when the world economy was shaken by a global pandemic, Laurastar was ready to adapt and grow their direct-to-consumer (D2C) business.
While physical product demonstrations were traditionally a key touchpoint in their sales journey, Laurastar believed they could build the same levels of trust and rapport with the right digital tools and experiences. To achieve this, Laurastar approached Merkle to advise on strategy, implementation, and optimisation of their now-critical D2C sales channel.