Establishing regional Adobe campaign capability for NOW TV sees an all-time high number of products per customer
NOW TV Ireland was established 4 years ago, but due to its size, had always leveraged the UK’s Adobe Campaign resources.
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Magpie: a 100% AI-driven multi-channel marketing campaign
Magpie is a fully realised, custom campaign management tool, that uses bespoke AI to analyse trending topics in real-time, and curate personalised trend recommendations, delivering them as digital