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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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The Customer Obsessed Approach To Media

Consumers believe that every interaction they have with a brand, direct or indirect, forms a part of their total customer experience with that brand. Most organisations have that understanding and incorporate it within their CRM communication with their customers but this approach rarely extends to Media.
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Getting to know the Adobe Experience Platform

The value of superlative CX has become apparent over the last few years, and even more so in the last few months. With customer lifecycles and journeys becoming increasingly complex, creating a single customer view and offering hype-personalised experiences at every step has become a must.
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CER COVID-19 Edition

This special report explores how the global COVID-19 pandemic is affecting marketers and highlights the importance of putting customers first in a changing environment. Our research shows accelerated spending, while marketers plan for a near-term economic resurgence and set up success for the long term.