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Digital Marketing Report

Thank you for your interest in Merkle’s Digital Marketing Report for Q4 2017. Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry. Here's what you can expect to find:

Download the Q4 report to learn about:

  • Why Google search CPCs have spiked, particularly for brand keywords, and why click growth has slowed.
  • How Instagram ad spending growth stacks up against Facebook and other social platforms.
  • Which Amazon ad formats delivered the most growth and which accounted for the largest budgets.
  • What led organic search to post its strongest visit growth in over two years.
  • Whether Amazon has finally made a larger push into running Google Shopping ads.
Digital Marketing Report Webinar – Q4 2017

Discover the highlights of the Q4 2017 Digital Marketing Report with authors Mark Ballard and Andy Taylor.

About the Digital Marketing Report

Each quarter, the Digital Marketing Report (DMR) takes a detailed look at performance across digital channels, including paid search, SEO, product ads, CSEs, programmatic, and social media. It also provides insight into major digital trends including share of traffic for search engines, digital platforms, and across devices. Using many of our long-standing clients as an index, Merkle has compiled these reports since 2011 to provide the industry with a set of trustworthy benchmarks that can be leveraged to inform analysts and improve advertising.

Past Editions of the Digital Marketing Report