Each quarter, RKG, A Merkle Company releases the latest trends happening in digital marketing.
Q3 2014 Findings:
- The third quarter of 2014 saw continued growth in paid search spending, as Google saw a 27% increase and Bing saw a 24% increase in ad spend over this time last year.
- Ad spend on the Facebook Exchange (FBX) was also up 30% for the quarter.
- As advertisers head into the holiday season on a high note, mobile devices and product ads continue to drive search growth, while social media traffic share continues to vary by site.