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Dossier

This edition provides actionable insights on topics that include Quick Answers in organic search, how to get CRM and loyalty to work together seamlessly, Google Shopping Actions, Amazon Search Ads, and using digital promotions to meet marking objectives.

Dossier 9.1 features the following articles:

Quick Answers: The Future of Organic Search

The introduction of quick answers into the search engine results page has forever changed the organic search landscape. Optimising for this growing feature may make all the difference in 2018.

CRM VS. Loyalty: This Time, It's Personal

Ensuring that loyalty and CRM work seamlessly together should be a top priority for brands and retailers in every category. Used in conjunction, these functions can create the people-based approaches that truly set a brand apart from its competition.

Setting Expectations for Google Shopping Actions

Google's Shopping Actions program resolves many of the deficiencies of the Purchases on Google product that it will supplant, but whether it will help drive the future of e-commerce remains an open question.

Seizing the Opportunity of Amazon Search Ads

For e-commerce brands where maximising their reach is paramount, the importance of selling on Amazon has become clear. Getting the most out of those Amazon listings requires a smart Amazon Search Ad program that is coordinated with other marketing efforts.

Engagement Tactics: Using Digital Promotions to Meet Specific Marketing Objectives

Highly engaged consumers are incredibly valuable to the success of a marketing strategy and digital promotions are a proven way to engage, capture, and reward consumer behavior.

Download Dossier 9.1 today.

Digital Marketing Report Webinar – Q4 2017

Discover the highlights of the Q4 2017 Digital Marketing Report with authors Mark Ballard and Andy Taylor.

About the Dossier

Dossier is a journal filled with original articles on the most relevant topics in digital marketing. Written by a team of esteemed authors, Dossier’s articles highlight strategies and detail approaches that will benefit any marketing program. Published twice a year, Dossier is distributed to an extensive subscriber list and is featured at industry trade shows.

Past Editions of the Dossier

Dossier 9.1: Articles for the Modern Marketer

Dossier 9.1

This edition provides actionable insights on topics that include Quick Answers in organic search, how to get CRM and loyalty to work together seamlessly, Google Shopping Actions, Amazon Search Ad
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Dossier 8.2

This edition provides actionable insights on topics that include SEO for YouTube, the rise of AI, voice search and building successful loyalty programs.
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Dossier 8.1

This edition of the Dossier provides actionable insights on topics that include paid and organic search, loyalty, and multi-channel co-op marketing. Dossier 8.1 features the following articles:
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Dossier 7.2

Dossier 7.2

This edition delivers actionable insights on topics that include search, video, and multi-channel marketing.  It provides a global perspective on the digital industry.
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Dossier 7.1

Dossier 7.1

This edition of Dossier contains articles on topics ranging from making people-based search advertising a reality to five common mistakes that may still be costing brands in paid search.
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Dossier 6.2

Dossier: Volume 6.2, 2015

Dossier 6.2 contains articles on topics ranging from using first-party data for real-time email content to how Google’s site crawl is getting smarter.
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Dossier 6.1

Dossier: Volume 6.1, 2015

In Dossier 6.1, leaders in the industry share insights on topics ranging from high-level marketing strategy to tactical approaches for specific channels. Articles include:
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Dossier: Volume 5.2, 2014

Dossier: Volume 5.2, 2014

Articles in this edition: 6 Ways to be Pin-tastic on Pinterest Avoiding A Marketing Death Spiral Addressability At Scale The SEO Era of Penalties Creating Digital Visibility
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Dossier: Volume 5.1, 2014

Dossier: Volume 5.1, 2014

Applying Science to Social Media, How Do We Know If Our Display Program is Really Adding Value, The Long Tail of Search Marketing is Alive & Well, Using Engagement Metrics to Find Mobile Search Ra
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Dossier: Volume 4.3, 2013

Dossier: Volume 4.3, 2013

The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product List
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Dossier: Volume 4.1, 2013

Dossier: Volume 4.1, 2013

Google Enhanced Campaigns, Navigating the Display Ad Tech Landscape, Brand Driven SEO, International SEO Strategy for Travel, You Have to Pay to ‘Play’, Marketing As Applied Science
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Dossier: Volume 3.3, 2012

Dossier: Volume 3.3, 2012

Remarketing Arrives For Google Search Ads, 3 Barriers To Proper Attribution & 1 Solution, Facebook Launches Ad Exchange, Tips for Holiday Season Success, 4 Methods for Linking Online Ad Dollars to
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Dossier: Volume 3.2, 2012

Dossier: Volume 3.2, 2012

Quantifying Google’s CPC Decline: Don’t Blame Mobile, Making the Most of Site Search, Facebook Ads Primer: The Latest Basics, SEO for Large eCommerce Sites, PPC Performance Troubleshooting Made Easy
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Dossier: Volume 3.1, 2012

Dossier: Volume 3.1, 2012

Integrated Search Marketing, Understanding the Value of a Social Media Fab, Spending Wisely and Generating Lift via Display Advertising, Google Dynamic Search Ads are Here, a Look at 3 Types of Online
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Dossier: Volume 2.3, 2011

Dossier: Volume 2.3, 2011

Paid Search Tactics for the Holidays, Prepping for Holiday SEO, 24 Top Paid Search Metrics Explained, Mobile Traffic Patterns in Paid Search, Building the Business case for Advanced Marketing (written
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Dossier: Volume 2.2, 2011

Dossier: Volume 2.2, 2011

Why Your Search Agency will Manage Your Display Program, RKG Research: Attribution Managment in Action, Introducing John Shea, former Googler and RKG’s VP of Strategic Accounts, Finding Value in the G
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Dossier: Volume 2.1, 2011

Dossier: Volume 2.1, 2011

Trending Now: E-Commerce and SEO, Marketing on Facebook, Why Cheap Hotels Aren’t Cheap, Breaking Down the Google Search Results Page, The Four Principles of Highly Persuasive Websites, Bringing Them B
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Dossier: Volume 1.2 2010

Dossier: Volume 1.2 2010

Google Bid Simulator and Broad Match Modifiers, 5 PPC Lessons for the Holidays, Mobile: A Work Still Very Much in Progress, Multichannel Attribution: The Results are in, What it Takes to be an RKG Ana
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Dossier: Volume 1.1, 2010

Dossier: Volume 1.1, 2010

Bing-Yahoo! What does it Mean?, What Travel Can Learn From Retail, The Multichannel Attribution Management Solution, What’s Hot: Mobile.
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