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Dossier 8.1

This edition of the Dossier provides actionable insights on topics that include paid and organic search, loyalty, and multi-channel co-op marketing. Dossier 8.1 features the following articles:

  • Preparing for Google’s Mobile-First Search Index
  • Advertising with Amazon Sponsored Products
  • Loyalty’s Powerful New Role in the Successful Enterprise
  • Why Google Shopping Yields Smaller Orders, and Why That May Be Okay
  • Say Goodbye to Keywords: Baidu Industry Bidding
  • Making the Most of Co-Op Advertising with Digital