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Dossier: Volume 6.1, 2015

In Dossier 6.1, leaders in the industry share insights on topics ranging from high-level marketing strategy to tactical approaches for specific channels.

Articles in this edition:

  • What is the Performance in Performance Marketing
  • Using Personas to Sharpen Your SEO and Content Focus
  • Winning Creative Isn’t Subjective: Proven Principles for Increasing Response In Any Channel
  • 18 of Your Biggest Facebook Questions Answered by Our Experts
  • Google Shopping Campaigns: Grow & Control Your PLAs with Query Mapping