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January 28, 2019

AA/WARC adspend report: industry analysis

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to Advertising Association/WARC Expenditure Report data. Here, industry bosses share their views on the findings.
Author: Thomas Byrne
November 29, 2018

Marketers must ditch ego to connect with customers

Today’s consumer is both hyper-connected and increasingly wary of sharing their data with brands. Indeed, a recent YouGov survey found that most UK consumers can’t get through dinner without checking their phone, whilst the latest IPA TouchPoints survey revealed that 53% of the UK population agree that these days they tend to trust companies less.
Author: Nick McCarthy
Topics: Tech | B2B | Data ActivationData Acquisition & SourcingMarketing DatabaseData Processing & CDIData Sourcing & ActivationDMP Tech