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January 28, 2019

AA/WARC adspend report: industry analysis

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to Advertising Association/WARC Expenditure Report data. Here, industry bosses share their views on the findings.
Author: Thomas Byrne
November 29, 2018

Marketers must ditch ego to connect with customers

Today’s consumer is both hyper-connected and increasingly wary of sharing their data with brands. Indeed, a recent YouGov survey found that most UK consumers can’t get through dinner without checking their phone, whilst the latest IPA TouchPoints survey revealed that 53% of the UK population agree that these days they tend to trust companies less.
Author: Nick McCarthy
Topics: Tech | B2B | Data ActivationData Acquisition & SourcingMarketing DatabaseData Processing & CDIData Sourcing & ActivationDMP Tech
July 31, 2018

Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships

Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of ways. One of which is how we find love.
Author: Thomas Byrne
Topics: B2B | Customer Research & Audience StrategyExperience ManagementCustomer StrategyCustomer Experience