Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s all about meaningful relationships.
Today’s always-on digital world has affected our lives in a multitude of ways. One of which is how we find love. With the plethora of online dating websites and apps now available, it’s becoming increasingly difficult to master the digital minefield of love.