We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.
Submitted by fclarke on Tue, 03/26/2019 - 10:55
2019-03-26
Article Teaser

Whilst ‘big data’, ‘GDPR’ and ‘personalisation’ are now part of the common lexicon, a significant proportion of companies are still hesitant at adopting agile processes when it comes to managing their data. As Margaret Wagner, EVP chief growth officer at Merkle EMEA, writes – companies should think ‘data agility’, and not merely be content with expanding their data assets without leveraging them for the benefit of both the business and the consumer.

Article Link
Authors
8529
Article Type
Employee-Authored
Wide
On
Wide Image
data agility
Show Share Links
Off
Publication

ExchangeWire