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Submitted by fclarke on Thu, 11/29/2018 - 09:38
2018-10-16
Article Teaser

In a digitised world, relationships are becoming increasingly fragile. Merkle EMEA's Tom Byrne, asks whether the relationships modern marketers are building with consumers are much different, arguing that it’s only a mind-set shift, not an ad stack addition that can create relationships with long-term value.

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WARC