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Submitted by fclarke on Fri, 11/30/2018 - 04:55
2018-10-30
Article Teaser

Understanding Customer Lifetime Value explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. The report also examines what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.

The report is based on a series of in-depth interviews with senior executives working for brands and agencies and a survey from our subscriber base of marketers, agency heads and technology experts.

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Econsultancy