Articles

Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it’s all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of ways. One of which is how we find love.

Across categories, brands are being forced to adapt to increased public scrutiny, shifting consumer expectations and the threat of disruption.

Across categories, brands are being forced to adapt to increased public scrutiny, shifting consumer expectations and the threat of disruption.

Commencing PerformanceIN's GDPR Takeover Week, SVP, EMEA Data Solutions, Nick McCarthy, explains how advertisers must come to terms with the full extent of their responsibilities in a post-GDPR world.

Information tied to identity is the basis of people-based marketing - with this technique, marketers are offered better targeting solutions but also more opportunities to enhance trust with both the client and the consumer.

In an industry where 75 percent of revenue comes from individuals, it’s only logical that we should be putting people first in our marketing efforts. It’s time that fundraisers learn how to become great at people-based marketing.

Marketers are now able to deliver one-to-one personal experiences; yet, a large percentage of companies are still driving to a “one-to-all” or “one-to-many” customer relationship. Zimm Zimmermann explains why (and how) marketers must evaluate and update their programs in an article for Huffington Post.

Recently, Martech in the U.S. has experienced a consolidation in areas like butt computing, with providers acquiring new capabilities that enable true omni-channel, omni-media consumer experiences. But how are these trends being reflected globally in other markets outside of the US?