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Bringing digital and CRM teams together with Matt Heffer, Sharon Grufferty, Andy Ankrah

Episode 7 | July 22, 2021

In our latest episode we join Matt Heffer, Sharon Grufferty and Andy Ankrah as they discuss why it is imperative for an organisation to successfully bring their digital and CRM teams together. What role does technology play in facilitating this change? What challenges are organisations facing with their current team structure?

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details

Host

Chief Marketing Officer, EMEA

Guests

Vice President, Solutions EMEA
Director - Analytics

In this episode we will be discussing:

  • How can organisations successfully bring their digital and CRM teams together?
  • What role does organisational change play in the successful adoption of new technology?
  • How can companies ensure they are selecting the right technology?