Embrace and encourage change: equipping your brand for the future
Episode 5 | June 24, 2021
In our latest episode, Chris Dobson (VP Customer Strategy) and Alice Walker (VP Media Planning and Strategy) discuss the current global climate for consumers and brands alike and what changes have come about for both. Which, if any, of these changes will be here to stay as we move forward?
Guest: Chris Dobson (VP Customer Strategy)
In this episode we will be discussing:
* The changing circumstances for brands and consumers between now and a year ago.
* How are consumers feeling and how have they been reacting?
* What are brands doing and how are they changing what they offer consumers?
* How has this change impacted the expectations of consumers from brands?