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Embrace and encourage change: equipping your brand for the future

Episode 5 | June 24, 2021

In our latest episode, Chris Dobson (VP Customer Strategy) and Alice Walker (VP Media Planning and Strategy) discuss the current global climate for consumers and brands alike and what changes have come about for both. Which, if any, of these changes will be here to stay as we move forward?

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details

Host

Chief Marketing Officer, EMEA

Guest

VP, Strategy and Planning

Guest: Chris Dobson  (VP Customer Strategy)


Chris Dobson

In this episode we will be discussing:
* The changing circumstances for brands and consumers between now and a year ago.
* How are consumers feeling and how have they been reacting? 
* What are brands doing and how are they changing what they offer consumers?
* How has this change impacted the expectations of consumers from brands?