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How mastering customer identity is essential to deliver a truly personal customer experience

Episode 8 | September 14, 2021

Tune in to hear three experts discuss Identity. Discover how businesses are collecting data and whether they are understanding the customer and delivering a true customer experience. Perfect for the morning commute.

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

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Episode Details

Host

Chief Marketing Officer, EMEA

Guests

Chief Strategy Officer, EMEA
Vice President, Data Management Capability Lead
SVP, Practice Lead, Marketing Solutions EMEA

Do you have a well-formed identity strategy? In this podcast you will discover the fundamentals of identity, the benefits of mastering customer identity and how, when you get this right, first-party data can be utilised to deliver a truly personal customer experience

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