The power of effective measurement beyond reporting
Episode 10 | October 14, 2021
In our latest episode we are joined by Azlan Raj, Siz Mahleka and Helena Clark as they explore the topic of measuring what matters within an organisation. What difference can effective measurement make to a brand?
In this episode we will be discussing:
- How do we move away from vanity metrics into something more strategic?
- What are the unintended consequences for businesses on measuring the wrong thing?
- How do we understand which insights can be transformational?
- What role does measurement play in helping to fuel experiences for businesses and how can data be used?