The value of adding ‘conscious' friction to the 'frictionless’ customer experience
Episode 13 | November 25, 2021
In our latest episode, join Mike Wells and Ruth Bucknell as they discuss the importance of adding ‘conscious' friction to the customer experience. In a world where the customer journey is so seamless and ‘frictionless’, why do we need ‘conscious' friction?
In this episode we will be discussing:
- The value of ‘conscious friction’ within the customer experience?
- Why brands need to become more customer-centric
- Industry examples of good and bad friction?