A 2019 B2B International study found that 54% of European and North American marketers saw “delivering customer experience” as a top challenge. - B2B International
Many of today’s most prevalent buzzwords still confuse B2B marketers.
In this guide, we’ll walk you through the top trends, why they matter, and how you should look at them through a B2B lens. You’ll understand why first-party data is your most valuable asset, why tech innovation should guide your staffing plans, and how you can ready yourself for an ever-changing and complex landscape — all while giving yourself a leg up on the competition.
Find out why B2B marketers should care about the trends like:
- Artificial Intelligence (AI)
- Centralised data platforms (CDPs)
- People-based marketing
- Customer Experience (CX)