The formula for customer experience transformation
With pandemic norms still impacting businesses, how can brands thrive going into 2021? With the acceleration of digital channel adoption, this year will require an overhaul of marketing strategy and ways of working. A shift in focus. A total customer experience transformation.
This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before. Customer experience for 2021 now hinges on a three-pronged key imperative approach. You'll need to engage with data transformation, achieve digital transformation - and ultimately, adapt your organisation to satisfy ever-changing customer needs.
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