Data management is a make-or-break subject for many organisations. Virtually every industry vertical is now littered with ‘digital-native’ disruptor brands where data is intrinsic to their value proposition.
The ability to leverage a wide array of data rapidly and accurately functions as a USP for each service. Machine learning’s advancement in the marketing and BI spheres has hit its stride, with all market-leading tech providers developing extensive offerings that are driving value.
Download our latest paper to uncover:
What future-proof data storage means for your brand
How holistic data enrichment can securely expand the customer profile
How to establish true omnichannel data availability where and when required
This is the fourth in a four-part series - Enabling customer experience transformation through marketing technology – which investigates the capabilities and enablers driving business performance through scalable people-based customer experiences.
You might also be interested in our supporting webinar on 28 October – Register here.