Aligning your contact strategy through your marketing funnel
Getting your contact strategy aligned is no minor task – it’s one of the hardest things to get right for any senior marketer. Adtech and martech silos are common, as are organisational gaps in journey orchestration which prevent synergy. Whilst a unified contact strategy is by no means a new concept, compared to a decade ago, there are far more channels to think about. It’s a highly complex world out there, and the risk of disconnection in your marketing strategy has never been higher.
Read our latest paper and discover:
Why a fully aligned, people-based contact strategy is important
How you can connect up your contact strategy effectively