This special report explores how the global COVID-19 pandemic is affecting marketers and highlights the importance of putting customers first in a changing environment. Our research shows accelerated spending, while marketers plan for a near-term economic resurgence and set up success for the long term.
We uncover challenges in leveraging data and the need for many to advance their technology, while new innovations in transaction fulfilment, such as contactless delivery and pickup, will have a lasting impact.
Featured in this report
96% plan to keep innovations moving forward
74% say their content approach has changed during the pandemic
95% have a back-to-normal plan for released restrictions