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A collection of CDP fails: Five stories to learn from

The CDP marketplace today is crowded and competitive. As any organisation takes on this new purchase, they must ensure that they are choosing a platform that can help accelerate value and that their organisation is ready to fully support this investment. It can be a daunting undertaking, given the potential to be disappointed by a slow return on investment and underwhelming expectations.

So, what are the most common CDP pitfalls every organisation should avoid? This guide will take you through some instances of organisations taking the CDP plunge and being left feeling disappointed by elements of their initiative. In this paper we analyse each situation, from what each brand is trying to achieve to what they are doing and how we would have suggested they do it differently to achieve better outcomes.