Harnessing content at scale for highly personal, channel agnostic experiences
Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour. These advances need content, and lots of it, to deliver personally-relevant content to consumers.
In order to deliver the experiences that consumers expect, we need to recognise the importance of matching the way we create and distribute content to meet the changing landscape and exploding scale.
In this paper, you will discover:
The challenges businesses face in delivering personalised content at scale