Data and analytics must unite to deliver a truly customer-centric and omnichannel set of experiences
It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of the events of 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers. Consumers are under more financial pressure than they have ever experienced, leading to less disposable spend.
As we see a lockdown-enforced migration to digital channels exacerbating the shift to online trend, many businesses are also facing a world where three-year digital transformation programmes need to be completed in months. And this is just to remain relevant, not even to be cutting-edge.
To survive and prosper in this new environment, businesses not only need to ensure that their channels and martech are integrated, but to make certain that the data and analytics underlying these vital functions are also working as a cohesive support structure to tie together the total customer experience.
In our latest paper, we discuss:
How businesses can ensure that data and analytics underlying vital functions are well integrated with channels and martech
The importance of a unified customer strategy
How to make sense of non-linear customer journeys
How to get engineering, analytical and digital expertise working optimally for your brand