This is the third in a four-part series - Transforming customer experiences through marketing technology – which investigates the capabilities and enablers driving business performance through scalable people-based customer experiences.
By developing the capabilities and enablers required to deliver performance dashboards, businesses can deliver significant incremental performance gains throughout the organisation, while at the same time setting out a stall for stability in future growth.
In this paper, we will review the importance of low latency business intelligence reporting and visual analytics in driving value from Marketing activity. We will review the barriers to developing performance dashboards, and the Capabilities & Enablers to overcome these.
You might also be interested in our supporting webinar on 30 September – register here.