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Eventual adoption of a marketing cloud - Act now to get ahead

Eventual adoption of a marketing cloud - Act now to get ahead

The rise of cloud computing has captured news headlines and people’s imaginations in equal measure. Yet, when we look at businesses, though their investment in cloud is expected to reach 32% of total IT budgets allocated by companies in 2021 the clear majority of their IT spend remains focused on legacy systems.

We’ve reached the point at which the benefits of cloud computing, in particular its features and firepower, outweigh considerably those of standard legacy architectures. Now is the time to act to get ahead of the competition.

All the trends we are seeing in the market tell us that the eventual adoption of a cloud is inevitable. It’s vital that brands act now to get ahead and don’t put off the decision to embrace the cloud fully any longer.

In this paper you will discover:

  • The challenges legacy systems have
  • Key cloud benefits
  • Process to consider before making a move to the cloud
  • Why now is the time to adopt the cloud

 

You might also be interested in our upcoming roundtable on 23 June, 'Enabling data transformation in the cloud' for senior-level marketers, analysts, and technologists to discuss their organisation’s challenges and successes with data modernisation, including best practices for a cloud-first approach to the solution. Interested? Register today to secure your place!