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The Final Frontier: The quest to achieve total customer-centricity

What makes a good company great? Very few businesses actually manage to make the leap to greatness. It requires not just gaining competitive advantage but maintaining it. This is difficult to do and, to succeed, businesses have to balance and coordinate across so many conflicting dimensions.

There are no silver bullets, no magic short cuts, but there are certainly paths that are more likely to lead to success than others.

In this paper you will discover:

  • The Final Frontier to achieving total customer centricity
  • Why the integration of four broad dimensions is crucial for success
  • How we think about evolution of value with a focus on total customer experience


Final Frontier