We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

The 2019 Google Playbook

Data-driven Marketing in the Google Marketing Platform

Assembling your Google Marketing Platform jigsaw for true effectiveness can be tough. Let Merkle help you put it together.

 

Through combining big data assets with real-time modelling, marketers can now inform media campaign activation, all inside the Google platform. The tech allows you to comprehend your users’ context, predict their intent, and make certain that each individual receives the appropriate messaging and experience to match their needs.

 

In this playbook, we explore how to link up Google Marketing Platform (GMP), Google’s unified ad and analytics suite, to drive better-informed performance marketing. Take a look at how Merkle is helping the automotive brand, Mini, deliver truly people-based marketing to their audience – and delivering exceptional results.