Data-driven Marketing in the Google Marketing Platform
Assembling your Google Marketing Platform jigsaw for true effectiveness can be tough. Let Merkle help you put it together.
Through combining big data assets with real-time modelling, marketers can now inform media campaign activation, all inside the Google platform. The tech allows you to comprehend your users’ context, predict their intent, and make certain that each individual receives the appropriate messaging and experience to match their needs.
In this playbook, we explore how to link up Google Marketing Platform (GMP), Google’s unified ad and analytics suite, to drive better-informed performance marketing. Take a look at how Merkle is helping the automotive brand, Mini, deliver truly people-based marketing to their audience – and delivering exceptional results.