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The real power of in-housing - taking control of your data, strategy, and technology

Brands are looking increasingly to build their own marketing capabilities in-house. Perceived cost efficiencies and the benefits of greater automation are often the driving forces for this move.

But the real power of in-housing lies with achieving better, more effective, communications by accelerating the move towards digital maturity and people-based marketing.

Viewed in this light, in-housing provides a positive, strategically-sound, long-term approach that enables brands to drive agility, collaboration and speed while taking control of data and technology, and delivering greater commercial transparency.

In this paper, you will learn:

  • The best motivations for in-housing your marketing
  • How to choose the in-housing model that works best for you
  • What the agency partner of the future will deliver
  • The big questions to ask before in-housing