We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

The real power of in-housing - taking control of your data, strategy, and technology

Brands are looking increasingly to build their own marketing capabilities in-house. Perceived cost efficiencies and the benefits of greater automation are often the driving forces for this move.

But the real power of in-housing lies with achieving better, more effective, communications by accelerating the move towards digital maturity and people-based marketing.

Viewed in this light, in-housing provides a positive, strategically-sound, long-term approach that enables brands to drive agility, collaboration and speed while taking control of data and technology, and delivering greater commercial transparency.

In this paper, you will learn:

  • The best motivations for in-housing your marketing
  • How to choose the in-housing model that works best for you
  • What the agency partner of the future will deliver
  • The big questions to ask before in-housing