A shared vision of success: Organising your business around a new agency model
Marketers have long been talking about the need to integrate media and become more customer-centric, and yet so few are doing it successfully. Customers expect a seamless, connected experience with brands but few brands are able to meet those expectations due to a variety of obstacles. Bringing together brand & performance, creativity & data, and strategy & delivery are each highly complex challenges that require a marked shift away from “traditional” structures and ways of working.
Agencies and brands must work together to drive this fundamental change, and start to put their customers before their channels, teams, or politics. These changes will take time, and require ongoing collaboration and communication. But it’s the agency of the future that will aid brands in excelling through integration.
Download the paper to discover:
What specific challenges are preventing brands meeting customer expectations now
Why it’s essential for agencies and brands to work in collaboration to integrate media
The complexity and depth of change required to achieve customer-centricity