With the recent surge in customer data platforms (CDPs), marketers can't help but be drawn to them because of what they promise. But the marketplace has quickly become crowded with providers — confusing buyers trying to evaluate and determine whether a CDP is the right choice in the first place. CDPs offer significant value, but only if you apply a thoughtful approach throughout the buying lifecycle and to an overall integration in your marketing tech stack.
Here are 10 things you should know about CDP adoption before you start with the process, including how you:
Will be able to find value the fastest
Can take an incremental approach
Can hit the ground running
Can ensure that you are set up for ongoing success