Many retailers are currently facing important challenges around data – firstly, how to wade through the flood of customer insight available to them, and then how to unite the deluge of different sources to spark positive consumer actions.
Insight activities are also frequently informed by differing datasets, which leads to conflict and inconsistency in strategy and in metrics or taxonomies used for success measurement, resulting in lower marketing ROI, inefficiencies due to the need to buy and correlate non-aligned data and, ultimately, loss of revenue.
How can these issues be tackled? If your brand hasn’t solved them yet, you’re not alone.
In this paper, you will discover:
- How retailers can deliver a truly effective people-based marketing strategy in an increasingly competitive landscape
- How to gain incremental spend from a brands’ competitors
- A solution that helps unify business strategy, consumer understanding and how this can be actioned throughout omni-channel marketing and customer experience platforms