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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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Report

2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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What marketers need to know about digital transformation

After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
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Now is the time for an identity strategy

Marketing is now responsible for growth and must stretch its purview to include ownership of customer data and the overall customer experience. It is time to for organisations to refocus specifically on an identity strategy
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A Guide to Ad Builders in SA360

Updating and maintaining dynamic ad copy across a paid search account can be a very time-consuming process that can lead to inaccuracies or missed changes, particularly when these ad copy changes are actioned either through Google Ads Editor, or a bulk sheet.
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Driving value from martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.
Report We suggest...

Driving value from your martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of marketing tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.