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Offline to online media: Taking a customer-first approach to integrated media

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Maturity assessment: The road to customer centricity

As we move away from a world of marketing and move towards one of customer experience management, businesses will find themselves needing to transform in order to meet customer needs and to deliver on the more authentic and personal experiences they seek.
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B2B Superpowers 2.0

The New Shape of Superpowered B2B Customer Experiences Through this annual global research study, we set out to understand how B2B brands can design the ultimate customer experience, and how this experience has evolved year on year.
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The value of adding friction to the frictionless experience

Have you ever purchased something on Amazon so quickly that you have had it sent to the wrong address? Was the process so slick, so easy, so ‘frictionless’ that you browsed, added to basket and checked-out without realising that you had?
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I Am Merkle - Mandy Bath

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Mandy Bath, graduate analytics consultant, at Merkle based in the Edinburgh office. 1. Tell us about yourself.
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Preparing for the Cookie-less Era

Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective.