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Driving value from martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.
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Driving value from your martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of marketing tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.
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Decision modelling stages – how to work through the process

In my previous two blogs, I looked at how and why an organisation should use decision modelling to improve its ability to hyper-personalise its communications. In this last blog in the series, I will walk you through the stages involved in developing decision models.