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The 2018 Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

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Creating a Data-Driven Competitive Advantage

Being able to provide relevant, appropriate and personalised journeys to customers is the key to creating connected experiences of the future that effectively build and retain customer bases.

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The Evolving World of Omni-Channel Orchestration

For marketers, the ability to connect online and offline customer touchpoints and execute true omni-channel marketing strategies is relatively new to the scene. Even so, the discipline is evolving at a rapid pace, as available media, channels, devices, and platforms come and go.
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Imperative Three: Integrate Your Execution Strategy

During this webinar, Mark Clydesdale, Senior Director of Customer Strategy, will show you how to bridge (rather than break) the operational silos within your organisation, preserving the deep expertise within each silo while enabling greater cross-team coordination and collaboration.
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Imperative Two: Integrate Your Technology Stack

During this webinar, Merkle’s Vice President in Marketing Technology and Operations, Stephen Derbyshire, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.
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Imperative One: Integrate Your Customer Strategy

During this webinar, Merkle’s Senior Vice President of Customer Strategy & Transformation, Jon Orme, will help you set your north star and establish the guiding principles for making people-focused decisions throughout your journey.
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Right action for the right customer at the right time

The insurance market revolves around the date when insurance policies come up for renewal. In order to retain customers, our client like many insurance brokers, needed to create effective marketing communications.
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AA/WARC adspend report: industry analysis

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to Advertising Association/WARC Expenditure Report data. Here, industry bosses share their views on the findings.