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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Using homemover data to improve marketing ROI

On average, four million adults move home every year. External triggers in consumers’ lives, in particular something as big as a home move, create significant increases in spending.
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Mobile Experiences for ecommerce: are you phoning it in?

As we edge closer to 2020 it is no longer revolutionary to say that mobile experiences are highly important for generating revenue and building customer relationships. It is also not [buzzword alert!] disruptive to suggest that they will be even more important in the future.
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Building an effective marketing team

Marketing leaders are increasingly faced with digital disruption; brands are under immense scrutiny to react quickly to technological change and consumer expectations. Creating a marketing team that can succeed in this climate is more difficult than ever before.
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The 2019 Google Playbook

Assembling your Google Marketing Platform jigsaw for true effectiveness can be tough. Let Merkle help you put it together.
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Creating a Data-Driven Competitive Advantage

Being able to provide relevant, appropriate and personalised journeys to customers is the key to creating connected experiences of the future that effectively build and retain customer bases.