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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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A Career in Programmatic Advertising

Searching ‘Programmatic for dummies’ will deliver you statements like ‘Programmatic is just using software to buy digital advertising’ or ‘Programmatic is the buying and selling of ads through machines’.
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Architecting the ultimate B2B customer experience

Today’s B2B buyers are sophisticated and emotional, and need to see a “personal value add” from brands that support their progress as individuals. B2B buyers also want information, a show of interest, clarity, and compelling benefits from suppliers to help them make effective decisions.