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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Merkle Buys London's DBG, Growing U.K. Footprint

Data and performance marketing consultancy Merkle is ahead of schedule. It has said it expected to spend $1 billion on acquistions over five years, by April 2015. The firm will announce Tuesday its most recent acquisition of London performance marketing firm DBG.
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Create Loyalty with Real-Time Personalization

Your customers know what they want—do you? It’s no secret that customers now expect to feel like your brand personally knows them. According to a recent study by Gartner, 89% of CMOs expect their brand’s customer experience to differentiate them from their competition.
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Digital Marketing Report: Q4 2015

The fourth quarter of 2015 saw Growth in SEM spending on Google, Bing Ads and Yahoo Gemini, changes in spending and CPCs for Facebook advertising and much more.
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How to Leverage Google's Customer Match

Watch speakers from Google and Merkle to hear what you should do now to take advantage of Google's recently launched Customer Match.
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Digital Marketing Report: Q3 2015

The third quarter of 2015 saw Google engineering a turnaround in search spending growth through increased mobile monetization and much more. DOWNLOAD REPORT »