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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Consumers' Mandate for CPG Marketers

Whether comparing prices at the retailer’s shelves, making mCommerce transactions, or seeking advice from social connections, the mobile device is the remote control for life. Consumers are more connected and informed than ever.
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Dossier: Volume 6.2, 2015

Dossier 6.2 contains articles on topics ranging from using first-party data for real-time email content to how Google’s site crawl is getting smarter. We also have two international articles, including one by our CMO George Gallate article on how to take advantage of the growing China opportunity.
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Video: Standing Out in a Crowded PPC Landscape

Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
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Digital Marketing Report: Q2 2015

The second quarter of 2015 saw advertisers pay much higher CPCs for their Google brand keywords and showed the first results from Yahoo Gemini. DOWNLOAD REPORT »
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Tesco appoints Periscopix to boost online sales performance

Tesco has appointed performance marketing agency Periscopix, a Merkle company, to manage its paid search campaigns in UK and Ireland for its main Tesco grocery brand as well as its Tesco Mobile, F&F and Tesco Direct brands.
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Dossier: Volume 6.1, 2015

In Dossier 6.1, leaders in the industry share insights on topics ranging from high-level marketing strategy to tactical approaches for specific channels. Articles include: