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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Dossier: Volume 5.2, 2014

Articles in this edition: 6 Ways to be Pin-tastic on Pinterest Avoiding A Marketing Death Spiral Addressability At Scale The SEO Era of Penalties Creating Digital Visibility
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Digital Marketing Report for Q2, 2014

Released on July 15, 2014 the Digital Marketing Report for Q2, 2014 shows Google paid search spending grew 24% year over year in Q2. Bing Ads, which includes Bing and Yahoo, grew 19% year over year in Q2.
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Dossier: Volume 5.1, 2014

Applying Science to Social Media, How Do We Know If Our Display Program is Really Adding Value, The Long Tail of Search Marketing is Alive & Well, Using Engagement Metrics to Find Mobile Search Ranking Wins, Will the Value of Smartphone Traffic Ever Match Desktop?
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Digital Marketing Report for Q1, 2014

Released on April 15, 2014 the Digital Marketing Report for Q1, 2014 shows Google paid search spending grew 17% year over year in Q1. Bing Ads, which includes Bing and Yahoo, also grew 17% year over year in Q1. Facebook generated 54% of social media referrals in Q1 2014.
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Digital Marketing Report for Q4, 2013

Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4. Facebook generated 57% of social media referrals in Q4 2013, while Pinterest generated 14%.
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Digital Marketing Report for Q3, 2013

Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y.
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Dossier: Volume 4.3, 2013

The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product Listing Ads